Exportations africaines: vers de nouvelles opportunités (African Business Journal)
Imaginez une entreprise de fabrication sans un département des ventes. Un non-sens ? Pourtant, de nombreux exportateurs africains ne sont pas équipés pour commercialiser leur production dans le marché mondial. Ensuite, imaginez une industrie bancaire qui laisse...Old trade, new opportunities (Trade and Forfaiting Review)
Imagine a manufacturing business without a sales department. Nonsense? Yet, many producers in developing countries turn out commodities for export without being able to sell them to overseas customers.
Embracing international business
If you produce a commodity product for export but don’t consider trade as your “core” business, chances are that you outsource international sales and distribution to third parties. This setup may have perfectly worked for a time, but one day you may get confronted with the following challenges: